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What's In Store

When TV Advertisers Reach for Sales, Relevant Audiences Deliver

    Our Blog

    What's In Store

      When TV Advertisers Reach for Sales, Relevant Audiences Deliver

      New analysis illustrates effectiveness of purchase-based targeting for driving reach and incremental sales at scale

      By Peter Topol, VP, Advanced TV Partnerships

      Concentrated orange juice. Watercolor paint. Bleach. Some things are designed from the start to be watered down. But – like iced coffee –...
      READ MORE >
      The Goods: Drinking Up Healthfulness and Sustainability > Read Article
      Energy Drinks: An Antidote to Pandemic Burnout > Read Article
      Hey, CPG...Unleash the Sales Lift Power of Advanced TV > Read Article
      Are CPG Brands Making the Most of Their Data? > Read Article
      An Rx for OTC Healthcare Advertising > Read Article
      American Advertising Attitudes Are More Favorable than You Might Think... > Read Article
      Season’s Eatings > Read Article
      Small Brands Need More Than Broad Targeting for a Sales Lift > Read Article
      Why Data-Driven TV Advertising is the Perfect Match for CPG Brands > Read Article
      Score Your Invite to Shoppers’ Holiday Tables > Read Article

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      Our e-book will answer this question and more

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