What's In Store

How to Measure Sales Lift and ROAS to Prove Advertising Effectiveness

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What's In Store

How to Measure Sales Lift and ROAS to Prove Advertising Effectiveness

By NCS Marketing

Advertisers have many ways to measure their campaigns, but the right choice depends an awful lot on your goal. If it’s brand awareness you’re after, impressions may make sense. If you’re looking for correlation or attribution, total sales is the way to go. But if you want to...
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