What's In Store

See How Mars' AI-Led Digital Strategy is Leveling Up Creative Quality

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What's In Store

See How Mars' AI-Led Digital Strategy is Leveling Up Creative Quality

By NCS Marketing

If you’re looking to boost your CPG campaign’s business outcomes, it’s worth obsessing over your creative. “The quality of advertising is what makes or breaks your campaign,” says Laurie Sommer, Sr. Manager, Communication Lab at Mars.  

And she’s right: Creative quality—including...
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