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Discover how to leverage creator content and marketing science to enhance your brand in "Connections that Click." Inspired by our conversation with TikTok and The Rapping Chef at the Cannes Lions International Festival of Creativity, this e-book is packed with insights from our consumer sentiment survey, showing how consumers feel about influencer advertising on social media and entertainment apps. Download now to see how a marketing science approach to creativity and advertising can help build strong consumer connections and drive brand loyalty.