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The Latest from NCS

TV Advertising: Exceeding ROAS Goals with Audience-Based Targeting

    The Latest from NCS

      TV Advertising: Exceeding ROAS Goals with Audience-Based Targeting

      A conversation with AudienceXpress about the advantages of data-driven linear TV advertising

      By Peter Topol, VP, TV Partnerships

      There’s a major untapped opportunity in data-driven linear TV, according to the results of a new meta-study we’re sharing today. To explore what this means for CPG...
      READ MORE >
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      American Advertising Attitudes Are More Favorable than You Might Think... > Read Article
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      Small Brands Need More Than Broad Targeting for a Sales Lift > Read Article
      Why Data-Driven TV Advertising is the Perfect Match for CPG Brands > Read Article
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      DISH Media Thinks Outside the Can to Reach Healthy Snackers > Read Article

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