The Future of CPG Advertising: 2024 Insights for Brand Marketers

By NCS Marketing

How do you know the new year is off to a good start? When you have the chance to join one of the industry’s most forward-looking podcasts and discuss the future of advertising. It’s even better when you’re joined by an award-winning client. 

Our CEO, Alan Miles, had the great fortune to be a guest on AW360, Advertising Week’s podcast hosted by Richard Larsson, in what turned out to be the show’s first episode of its ninth season. He was joined by Paul Gelb, Sr. Director and NA Head of Media Activation and Investment, Bayer. The multinational pharmaceutical and biotechnology company recently won 2023 Creative Data Campaign of the Year in the Healthcare Marketing Impact Awards, a partnership between Modern Healthcare and Ad Age.  

AW360 is one of our favorite advertising podcasts, thanks to the many thoughtful perspectives and brilliant ideas guests share.

Alan and Paul brought their AW360 game to the table. In this wide-ranging conversation, they talk about what’s changed in the advertising ecosystem and what listeners can expect for 2024.

Tune in to get Alan and Paul’s views on:

• Why brand factors play a bigger role today in ad effectiveness
• How to leverage data in a privacy-safe world
• Why rest-of-market measurement matters
• How AI will impact every stage of advertising