What's In Store

Sales Effect: Proving the Measurable Impact of Publisher Ad Products

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What's In Store

Sales Effect: Proving the Measurable Impact of Publisher Ad Products

By Peter Topol, VP, Advanced TV Partnerships

With the rise of ad-supported plans on connected and streaming TV, commercial spots are becoming a regular part of the advanced TV viewing experience – and a key ingredient in many consumer packaged goods (CPG) advertising campaigns.
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