How a Soft Drink Brand Influenced a Hard-to-Reach Audience With Addressable TV

    Drink being poured into glass with NCS chevron

    By Peter Topol, VP, Advanced TV Partnerships, NCSolutions

    For many CPG brands, growth strategies are aligned with increasing category share, which means winning over a narrow audience that belongs to the competition. To do this, thoughts immediately turn to digital: the most popular platform for getting a personalized message in front of a specific audience.

    But what about that premium TV creative that brands work so hard to develop? Is the only option there to cast a wide net, advertise for reach and hope some of the right people are watching?

    To uncover the most effective way to deliver premium television content to the hard-to-reach Hispanic audience, NCSolutions and WarnerMedia tested a theory for a popular soft-drink brand: complement network media buying with addressable TV. 

    Check out this case study to see how the two platforms worked together to reach 78% of the target audience and nearly double metrics against brand KPIs for maximal sales impact. 

    READ CASE STUDY


    Subscribe for Updates

    WONDERING HOW CONSUMERS RESPOND TO INFLUENCER MARKETING?

    See how creator content drives resultss

    DOWNLOAD YOUR COPY NOW Download Your Copy Now

    WANT TO KNOW MORE ABOUT HEALTH AND ECO-MINDED SHOPPERS?

    Get CPG insights to engage your buyers

    ACCESS THE E-BOOK TODAY Download the E-Book

    NEED INSPIRATION FOR YOUR NEXT ADVERTISING CAMPAIGN?

    Check out these CPG success stories

    SNAG YOUR COPY OF THE E-BOOK TODAY Download the Outcome Matter E-Book