By Peter Topol, VP, Advanced TV Partnerships, NCSolutions
For many CPG brands, growth strategies are aligned with increasing category share, which means winning over a narrow audience that belongs to the competition. To do this, thoughts immediately turn to digital: the most popular platform for getting a personalized message in front of a specific audience.
But what about that premium TV creative that brands work so hard to develop? Is the only option there to cast a wide net, advertise for reach and hope some of the right people are watching?
To uncover the most effective way to deliver premium television content to the hard-to-reach Hispanic audience, NCSolutions and WarnerMedia tested a theory for a popular soft-drink brand: complement network media buying with addressable TV.
Check out this case study to see how the two platforms worked together to reach 78% of the target audience and nearly double metrics against brand KPIs for maximal sales impact.