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How a Soft Drink Brand Influenced a Hard-to-Reach Audience With Addressable TV

Drink being poured into glass with NCS chevron

By Peter Topol, VP, Advanced TV Partnerships, NCSolutions

For many CPG brands, growth strategies are aligned with increasing category share, which means winning over a narrow audience that belongs to the competition. To do this, thoughts immediately turn to digital: the most popular platform for getting a personalized message in front of a specific audience.

But what about that premium TV creative that brands work so hard to develop? Is the only option there to cast a wide net, advertise for reach and hope some of the right people are watching?

To uncover the most effective way to deliver premium television content to the hard-to-reach Hispanic audience, NCSolutions and WarnerMedia tested a theory for a popular soft-drink brand: complement network media buying with addressable TV. 

Check out this case study to see how the two platforms worked together to reach 78% of the target audience and nearly double metrics against brand KPIs for maximal sales impact. 

READ CASE STUDY


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