SNACK FOOD BRAND GENERATES MID-FLIGHT DEMAND

By NCS Marketing

Have you ever run an advertising campaign only to find out after it's over that the creative just didn’t work or the targeted audiences didn’t respond as expected 😞? Wouldn’t it be awesome to have that kind of information during that campaign (in-flight insights)—just in case you needed to pivot?

That scenario happened recently with a snack food brand. A few short weeks into the campaign, the team realized that the campaign was not driving the expected sales lift—or frankly much of a sales lift at all. In other words, households exposed to the campaign actually spent less on the advertised brands than was anticipated.

But thanks to the team tracking incremental sales from day one of the campaign, the snack food brand was able to act promptly and pivot its tactics all the way to a 19% incremental sales lift.

How’d they make it happen? Read all about it in our latest case study.