![tuna fish pouches](https://info.ncsolutions.com/hs-fs/hubfs/2021%20Dish%20Tuna%20Case%20Study/Tuna_BLOG_1200x490_11-5-21.png?width=1200&name=Tuna_BLOG_1200x490_11-5-21.png)
By NCS Marketing
Purchase-Based Targets on Advanced TV Pay Off; Brand Wins New Buyers and Grows Category Share
Is tuna a snack?
That’s debatable. But with some clever purchase-based audiences on addressable TV, a tuna brand made it a snack.
A tuna brand set out to create a cross-platform campaign running on linear TV, DISH and Sling for Over-The-Top (OTT) that would reach and convert a new audience of healthy snackers for its recently-launched line of convenient on-the-go pouches. With every media dollar on the line, it’s become even more important to reach precise audiences that are most likely to respond to an ad by making a purchase.
That’s why, in the brand’s effort to encourage healthy snackers to turn to their pouches in lieu of a yogurt, bar or nuts, the team launched a creative targeting strategy delivered to an addressable audience.
The results?
The brand achieved a 6.6% sales lift, with 57% of incremental sales coming from buyers of competitive brands.
To see how they collaborated with NCS and DISH Media to make it happen, download our latest case study.
![SNACK ON THE BRAND’S RESULTS](https://no-cache.hubspot.com/cta/default/8042929/653cf448-633e-4dcd-903b-77bc215ea7ab.png)