DISH Media Thinks Outside the Can to Reach Healthy Snackers

    tuna fish pouches

    By NCS Marketing

    Purchase-Based Targets on Advanced TV Pay Off; Brand Wins New Buyers and Grows Category Share

    Is tuna a snack?

    That’s debatable. But with some clever purchase-based audiences on addressable TV, a tuna brand made it a snack.

    A tuna brand set out to create a cross-platform campaign running on linear TV, DISH and Sling for Over-The-Top (OTT) that would reach and convert a new audience of healthy snackers for its recently-launched line of convenient on-the-go pouches. With every media dollar on the line, it’s become even more important to reach precise audiences that are most likely to respond to an ad by making a purchase. 

    That’s why, in the brand’s effort to encourage healthy snackers to turn to their pouches in lieu of a yogurt, bar or nuts, the team launched a creative targeting strategy delivered to an addressable audience. 

    The results? 

    The brand achieved a 6.6% sales lift, with 57% of incremental sales coming from buyers of competitive brands.

    To see how they collaborated with NCS and DISH Media to make it happen, download our latest case study. 

    SNACK ON THE BRAND’S RESULTS

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