DISH Media Thinks Outside the Can to Reach Healthy Snackers

By NCS Marketing

Purchase-Based Targets on Advanced TV Pay Off; Brand Wins New Buyers and Grows Category Share

Is tuna a snack?

That’s debatable. But with some clever purchase-based audiences on addressable TV, a tuna brand made it a snack.

A tuna brand set out to create a cross-platform campaign running on linear TV, DISH and Sling for Over-The-Top (OTT) that would reach and convert a new audience of healthy snackers for its recently-launched line of convenient on-the-go pouches. With every media dollar on the line, it’s become even more important to reach precise audiences that are most likely to respond to an ad by making a purchase. 

That’s why, in the brand’s effort to encourage healthy snackers to turn to their pouches in lieu of a yogurt, bar or nuts, the team launched a creative targeting strategy delivered to an addressable audience. 

The results? 

The brand achieved a 6.6% sales lift, with 57% of incremental sales coming from buyers of competitive brands.

To see how they collaborated with NCS and DISH Media to make it happen, download our latest case study.