FOUR BRANDS ACHIEVE INCREMENTAL REACH ACROSS ALL TV
DOWNLOAD: LINEAR TV + ADDRESSABLE TV + CONNECTED TV = SAME STRATEGIC AUDIENCE
Did you know that it’s possible to deliver higher—and more relevant—reach using a purchase-based segment than using a demo-based segment?
Examples from four CPG brands in the diaper, dish detergent, shelf-stable soup, and paper towel categories across two networks and six primetime programs demonstrate the power of delivering incremental reach on your TV buy with purchase-based segments.
SEE PBT IN ACTION
Download these insights to learn why you don’t have to sacrifice scale for precision in your audiences—so you can efficiently reach your brands’ best buyers.