FOUR BRANDS ACHIEVE INCREMENTAL REACH ACROSS ALL TV

Did you know that it’s possible to deliver higher—and more relevant—reach using a purchase-based segment than using a demo-based segment?

Examples from four CPG brands in the diaper, dish detergent, shelf-stable soup, and paper towel categories across two networks and six primetime programs demonstrate the power of delivering incremental reach on your TV buy with purchase-based segments.

Download these insights to learn why you don’t have to sacrifice scale for precision in your audiences—so you can efficiently reach your brands’ best buyers.

SEE PBT IN ACTION