Multiply Campaign Measurement by the Power of SE

By NCS Marketing

“It’s totally easy to know how to invest your advertising dollars,” once said by no one.

Every day, advertisers and agencies are bombarded daily by emails promoting new platforms, technologies, ad units, and channels. It’s so overwhelming. How do you decide where to invest? Which campaign elements are most effective? And which ones do you need to jettison?

Unless you happen to have a crystal ball, the most proven way to know is to measure the performance of your campaigns and see what works. And for CPG brands, incremental sales is a fan fav. In our recent survey of CPG marketers we found that 52% choose sales lift as the most important KPI for evaluating campaign success.

Connecting the dots between advertising and revenue is why NCS was founded 15 years ago. At the time our flagship measurement solution, Sales Effect, was revolutionary. While the marketplace looked very different back then, we have evolved to make sure the CPG ecosystem has the tools they need to connect the dots from ad exposure to sale. And since then, we haven’t stopped looking for better ways to help you measure your advertising campaign’s sales impact and incrementality. Whether it’s national campaigns, small campaigns, retail media, cross-media, or long-term trends - team NCS has you covered! Today we have a full suite of measurement options all powered by Sales Effect. We like to say that our solutions (and your insights) are multiplied by the power of ^SE.

What does it mean when your advertising outcomes are multiplied by the power of ^SE?

It means:

• Knowing if your campaigns are driving real incremental sales and how much
• Having a roadmap for campaign success
• Understanding if your retail media strategy is driving sales across the entire marketplace
• Discerning the most effective components in your cross-media campaigns
• Getting the big-picture advertising trends for your brand or platform

Three real-life examples of campaign measurement multiplied by the power of ^SE? 

Snapchat learned the long-term advertising of their platform. By analyzing 85 different campaigns they learned that they have been doing a great job of turning buyers into tryers. 

Read the case study

Vizio found out their Home Screen sponsorship contributed to 82% of incremental sales for a beverage brand for a TV campaign.

Read the case study

TikTok proved that their platform was more effective at driving new brand and category buyers than TV.

Read the case study

Once you multiply your measurement by the power of SE,  answering that elusive question of how to invest ad dollars becomes a reality.