Click. Click. Click. Hear that? That’s the sound of your customers responding to your Amazon advertising. No doubt those ads are creating sales in the Amazon store, but what about sales from other retailers? After all, 50% of consumers report seeing a product advertised by one retailer but purchasing it elsewhere1.
To solve this problem, we teamed up with Amazon this spring to help you measure the full sales impact of your advertising investment beyond the Amazon store. Advertisers who subscribe to the Amazon Marketing Cloud (AMC) Paid Features can now connect advertising activity to in-store and e-commerce sales with NCS purchase insights through a new integration of the NCS CPG Insights Stream. This integration allows advertisers to see the real impact of advertising investment beyond the Amazon store for the first time in the AMC user interface, providing attribution and analytics capabilities.
How can you access these new reports? Advertisers can select the product category or categories needed and subscribe to NCS Insights Stream reports as a Paid Feature in AMC. Paid Features help advertisers expand the scope and depth of insights inside of the Amazon Marketing Cloud. And guess what? It’s turnkey. No data prep or engineering is required--just answers to your pressing questions like:
The ability to know the total impact of your advertising spend is a game changer, as reinforced by feedback from beta users of this integration. Measuring sales activity from campaigns, improving planning, and understanding what’s working and what’s not working are just some of the benefits.
Are you interested in more information? Contact us to learn more.
¹ NCSolutions Consumer Sentiment Survey, May 2023