By NCS Marketing
Most marketers are fully aware of the short-term impact of their campaigns, but do you ever wonder about the long-term effect of advertising after a campaign ends? More to the point: How does a campaign affect consumer behavior? Are there any long-term trends in brand loyalty?
These are great questions! They’re also the same ones Snapchat asked us about. If you’re wondering how they got the answers they needed, look no further! In this case study, you’ll learn about the steps they took to understand their buyers - and the eye-opening revelations they learned.
Snapchat was looking to make sense of some intriguing campaign results, so they turned to NCS for a custom meta-study covering a year and a half of Snapchat campaigns. This deep-dive analysis showed Snapchat ads have staying power beyond the end of each campaign. The residual effect on the platform’s users sticks around long after the first exposure.
Plus, there was an even more compelling trend: Snapchat campaigns drive a significant number of new buyers. In fact, the meta-study revealed that delivering new buyers is a strength of the platform. For Snapchat, that was powerful information they could take back to their advertisers to help them drive more impactful campaigns.
Meta-studies like this are a valuable tool for publishers. They shed light on their platforms' ad performance, revealing the factors that drive advertising success. Many NCS publisher clients use meta-study findings to win business and collaborate with advertisers to drive brand growth. Our innovative research and development team can work with you on the right approach for your business.
Ready to dig into Snapchat’s discoveries? See what they learned and how a meta-study could help you.