Welcome to a new era of campaign measurement solutions — faster, earlier and more precise. We call it Next Gen Sales Effect, and we think it's pretty special.
What started as a collaboration with an NCS client to create enhancements for a new approach to sales lift measurement has evolved into a full market launch and a next-level measurement solution. This enrichment of NCS campaign measurement leverages machine learning and advancements in NCS intellectual property. The new methods support our clients’ need for faster delivery of results, early reads on sales effectiveness and greater precision to drive campaign outcomes.
Consumer packaged goods (CPG) marketers, agencies and all platforms can leverage Next Gen Sales Effect insights to maximize media, creative, audience and other elements of their ad campaigns, using the key performance indicator (KPI) that matters most—INCREMENTAL SALES. We like to say the planning for the next campaign begins with the current one.
The ability to connect the dots from an ad campaign’s exposure to the resulting sales has become an industry-standard today. Seventy percent of CPG marketers are relying on incremental sales or sales lift to measure campaign outcomes, according to a 2022 Brand Innovators and NCS CPG brand marketer survey.
Next Gen Sales Effect doesn’t just measure what happened, it helps you know what to do next by providing you the in-depth intelligence about which elements of your campaign are driving sales and which ones need adjusting. In today’s market, every dollar really counts and you have to measure to know what works. To learn more about our solutions, reach out and start measuring today.