Origin uses purchase-based audiences to bring success to a CPG ad campaign
Can a campaign drive both brand awareness and sales? With the right strategy, the answer is yes. How do we know? A CPG brand focused on the top of the funnel and saw sales lift of 12%. Those are results worth celebrating!
In this case study, you’ll learn how this brand and its partners:
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Served up a unique strategy with custom creative for connected TV (CTV)
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Paired it with purchase-based audiences
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Reviewed sales lift results to see how their ideas measured up
Eager to plan your own party at the top of the funnel? Download the case study and discover a party planning strategy that works!