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Brand marketers report: optimize outcomes in media marketing


Anytime is a challenging time for marketers. Today is no different. Inflation is at a forty-year high, and consumers are changing their purchasing habits. Against this backdrop, we wanted to get inside the minds of marketing leaders to see their approaches to marketing and advertising in this unpredictable environment. We partnered with the CMO Council to commission a survey of 160 U.S. brand marketers to learn their attitudes toward some of their most pressing challenges today. Download this e-book to learn: 

  • The KPIs marketers use most to determine success

  • Attitudes toward cleanrooms and retail media networks

  • How marketers think about targeting, optimization and campaign measurement  

Access the e-book to discover what’s inside the minds of today's marketers.