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Download: Hairspray Meets a Crime Show and Other Advertising Tales


Find out how to find the right buyers on linear TV

There’s no denying that linear television offers incredible reach. But chances are, your buyers span several demographics. This is where purchase-based targets come in. 

If you used purchase-based targets to home in on new buyers, what networks or primetime shows would come out on top? Here’s how two advertisers leveraged this approach to expand reach and connect with the right buyers.

Download: Purchase-Based Targeting for Linear TV One Sheet