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Is all frequency created equal?

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The latest research shows that frequency can be separated into two types: Recency Frequency and Iterative Frequency. Recency Frequency delivers reach within shorter time frames while Iterative Frequency delivers the same message repeatedly to a consumer within short periods of time.

Consumer packed goods (CPG) brands can strive for the ideal frequency of once a week to see an increase in return on advertising spend (ROAS) and incremental dollars per impression (DPM).

License is granted, free of charge, to use the Recency/Repeat/Iterative Frequency Measure provided by NCS (the "NCS Recency/Repeat/Iterative Frequency Measure"), subject to the following conditions: That any copies and use of the NCS Recency/Repeat/Iterative Frequency Measure include the following: "Recency/Repeat/Iterative Frequency is an NCS measure (Patent Pending)" THE NCS RECENCY/REPEAT/ITERATIVE FREQUENCY MEASURE IS PROVIDED "AS IS," WITHOUT WARRANTY OF ANY KIND, EXPRESS OR IMPLIED, INCLUDING WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE OR NONINFRINGEMENT. IN NO EVENT WILL NCS BE LIABLE FOR ANY CLAIM, DAMAGES OR OTHER LIABILITY ARISING FROM, OUT OF, OR IN CONNECTION WITH THE NCS RECENCY/REPEAT/ITERATIVE FREQUENCY MEASURE.
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