A tuna brand set out to create a cross-platform campaign running on linear TV, DISH and Sling Over-The-Top (OTT) that would reach and convert a new audience of healthy snackers.
Find out how they used a unique purchase-based targeting strategy to achieve a 6.6% sales lift.
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A tuna brand set out to create a cross-platform campaign running on linear TV, DISH and Sling Over-The-Top (OTT) that would reach and convert a new audience of healthy snackers.
Find out how they used a unique purchase-based targeting strategy to achieve a 6.6% sales lift.
A tuna brand set out to create a cross-platform campaign running on linear TV, DISH and Sling Over-The-Top (OTT) that would reach and convert a new audience of healthy snackers.
Find out how they used a unique purchase-based targeting strategy to achieve a 6.6% sales lift.