When it comes to adding a new strategy like addressable TV into your media plan, different types of questions can pop up:
- How can addressable TV fit into your media plan and is it worth the cost (hint–yes it is!)?
- How can you better target your campaigns to reach the households most likely to buy your product?
- How do you know if your addressable TV investment is driving incremental sales?
We've created a guide, with the help of DIRECTV, that offers best practices to include addressable TV into your media plan to help you meet your consumers where they are in their journey.
When it comes to adding a new strategy like addressable TV into your media plan, different types of questions can pop up:
- How can addressable TV fit into your media plan and is it worth the cost (hint–yes it is!)?
- How can you better target your campaigns to reach the households most likely to buy your product?
- How do you know if your addressable TV investment is driving incremental sales?
We've created a guide, with the help of DIRECTV, that offers best practices to include addressable TV into your media plan to help you meet your consumers where they are in their journey.